Meghan Rennie

The University of Lethbridge's New Media Department commissioned Meghan to create their logo. This deliverable was specifically intended for use on merchandise, focusing on hoodies but wanting the versatility to print it on other objects (e.g., mugs, jacket lapels, and face masks). Therefore, the logo had to be recognisable even when small and/or when viewed from a distance. The department wanted a "simple, but unique" logo featuring either the words "new media" or the shortened form "NMED."

The logo's palette consists of many colours, including the University of Lethbridge's blue and gold; this colourfulness portrays an artistic creativity, connecting to the department's place within the faculty of fine arts. The letters "NMED" overlap one another, subtly referencing the way in which new media encompasses and builds upon many disciplines (e.g., animation, videography, graphic design, etc.). The construction of the lettering from defined rectangles gives an air of something still in development, still being constructed and innovated to this day.